We run three programmes: Infants (birth to 9 months), Toddlers (9 to 18 months), and Juniors (18 months to 3 years). You can also offer standalone baby massage courses.

No. Families come back term after term and many attend with second and third children. The programme is designed to grow with the child across our three age groups, from birth right through to three years.

You don’t need to be a teacher or childcare professional, though many of our franchisees are. What matters is that you genuinely care about families and early childhood development, communicate well, and have the drive to build your own business. We’ll teach you everything else

No prior qualification is needed. Your training with us covers everything you need to deliver classes with confidence, including baby massage. Many franchisees come from teaching, healthcare, or early years backgrounds, but it’s not a requirement.

No. What’s more important is enthusiasm and a willingness to learn. We’ll guide you through everything from setting up your business to growing it, and you’ll have support from head office and the wider network every step of the way.

The 2026 initial investment is £7,450. This covers your training, starter kit, and full access to our support and resources. We’ll talk you through everything in detail on your discovery call.

After your initial investment you’ll pay a monthly Management Services Fee along with a small marketing and IT contribution. These cover continued support from head office, access to our systems, regular programme updates, and national marketing activity.

It depends on your location, how many classes you run, and how you grow. We’re happy to share real earnings figures and network averages on your discovery call, so you get an honest picture rather than a best-case scenario.

Yes, and many franchisees do. Most run three or four mornings a week to start and build from there. The model is designed to flex around your life.

Most franchisees run two or three classes back to back on three or four mornings a week. Afternoons are usually kept free for admin, marketing, and planning, or for running an additional session such as baby massage. No two days are quite the same.

You’ll hire suitable community spaces in your area to run your classes. Most franchisees use a few different venues across the week. We’ll help you work out what to look for and what works best for your area.

Most new franchisees are up and running within a few months of completing training. The exact timeline depends on your area and availability, but we’ll help you move at a pace that works for you.

Training covers class delivery across all three programmes, baby massage, business setup, marketing, social media, and safeguarding. It’s a mix of in-person and online, and ongoing support continues well after you launch.

Full training before you launch, ready-made marketing materials, access to our systems and resources, ongoing guidance from head office, a Year 1 Support group led by Georgina, and regular coaching and business planning with Vicky, our UK Head of Performance.

Ready-to-use social media posts and campaigns, branded templates and resources, ongoing marketing training, your own page on the Baby College website, and direct support from the team. We’ll help you build a strong local presence from day one

Yes, once your first area is well established. Several of our franchisees have grown this way. We’d always recommend getting your first area right before expanding, and we’ll support you when the time comes.

No. There’s no renewal fee at the end of your five-year term..

The initial term is five years and is renewable. We’ll talk you through the renewal process well in advance so there are no surprises.

It’s a fair question and one we’d rather answer openly. The truth is that success with Baby College depends on the right combination of the right person, the right area, and the right effort. That’s why we’re careful about who we take on and thorough in our training and support.

If things aren’t going to plan, we don’t leave you to figure it out alone. Vicky works closely with franchisees on performance and growth, and we’ll always have an honest conversation before things become a problem.

No business comes with a guarantee, but we have a strong track record and a genuine interest in every franchisee succeeding. We wouldn’t still be here after 25 years if we didn’t.

Franchisees can sell their Baby College area, and many do so at a profit after building a strong local business. We’ll support you through that process. You can also choose not to renew at the end of your five-year term with no penalty. We ask that you give us reasonable notice either way so we can support a smooth transition for your families and any incoming franchisee.

Yes. We have franchise areas outside the UK and welcome enquiries from overseas. Costs may vary slightly and we’ll talk you through the details on your discovery call.

Download the brochure or book a discovery call. We’ll chat about your goals, answer your questions, and help you work out whether Baby College is the right fit. No pressure, just a conversation.