Baby College Privacy Policy
At Baby College, we take your privacy seriously and are committed to handling your personal information responsibly and securely.
This Privacy Policy explains how Baby College Ltd and Baby College franchisees may collect, use, store and protect your personal information in accordance with applicable UK data protection legislation, including the UK GDPR and Data Protection Act 2018.
Baby College Ltd acts as the data controller for the purposes of this policy.
By registering for classes, joining a mailing list, completing a contact form, interacting with Baby College online or communicating with us through social media platforms, you agree to the practices described in this policy.
1. Information We May Collect
Depending on your interaction with Baby College, we may collect:
- parent or caregiver names
- email addresses
- telephone numbers
- postal addresses or postcode information
- child names and dates of birth or due dates
- booking and attendance information
- communication preferences
- consent records
- photographs or videos where appropriate consent has been provided
We do not store payment card information directly.
2. How We Collect Information
We may collect information when you:
- book or enquire about classes
- complete website forms
- subscribe to mailing lists
- complete event sign-up forms
- engage with Baby College on social media
- respond to surveys, promotions or communications
- interact with online advertising or lead forms
- browse our website using cookies or similar technologies
Information may be collected through Baby College systems or carefully selected third-party providers such as FranScape, MailerLite or Meta platforms.
3. How We Use Your Information
We may use your information to:
- manage class bookings and attendance
- communicate important class information
- send weekly handouts and newsletters
- provide customer support
- inform you about upcoming classes, events or offers where appropriate
- improve our services and customer experience
- maintain safeguarding and operational records
- analyse website usage and marketing performance
If you submit your information through a social media lead form or advertisement, we may contact you by email, SMS or telephone regarding Baby College classes and services in your area.
We do not sell customer information to third parties.
4. Marketing Communications
Where you have given consent, Baby College may send:
- newsletters
- class updates
- term information
- promotional offers
- event information
You may unsubscribe from marketing communications at any time by:
- clicking the unsubscribe link in emails
- contacting your local franchisee
- emailing office@babycollege.co.uk
Operational or transactional communications relating to bookings or active classes may still be sent where necessary.
5. Photography and Media
From time to time, Baby College may take photographs or videos for:
- social media
- websites
- printed materials
- newsletters
- presentations
- training materials
- press articles
Images will only be used where appropriate consent has been obtained.
Further information can be found in the Baby College Photography, Video & Digital Media Policy.
6. Cookies and Tracking Technologies
Baby College may use cookies and similar technologies, including tools such as Google Analytics or Meta Pixel, to:
- understand how visitors use our website
- improve website performance and customer experience
- support relevant advertising and marketing activity
You can manage cookie preferences through your browser settings or cookie banner preferences.
For more information about cookies, please visit:
www.allaboutcookies.org
7. Third-Party Providers
Baby College may use trusted third-party providers to support:
- bookings
- mailing lists
- payments
- customer communications
- website analytics
- cloud storage
These providers may process personal information on Baby College’s behalf.
Where possible, Baby College aims to use providers with appropriate security and data protection measures.
8. AI and Digital Systems
Baby College recognises that digital systems and AI technologies continue to evolve.
Baby College franchisees and staff are expected to use AI and digital tools responsibly and in accordance with Baby College policies.
Identifiable customer or child information will not knowingly be uploaded into public AI systems unless appropriate safeguards and lawful processing arrangements are in place.
9. Legal Basis for Processing
Depending on the circumstances, Baby College may process information based on:
- consent
- contractual necessity
- legitimate interests
- legal obligations
We aim to process personal information fairly, responsibly and in ways that do not override your rights or freedoms.
10. Retention of Information
Baby College does not keep personal information indefinitely.
Information will generally only be retained for as long as reasonably necessary for:
- operational purposes
- safeguarding purposes
- legal obligations
- financial record keeping
- customer communication purposes
Information that is no longer required will be securely deleted or removed.
11. Your Rights
Under applicable data protection law, you may have rights to:
- request access to your information
- request correction of inaccurate information
- request deletion of information where appropriate
- withdraw consent for marketing communications
- object to certain processing activities
To make a request, please contact your local Baby College franchisee or email:
office@babycollege.co.uk
You also have the right to raise concerns with the Information Commissioner’s Office (ICO):
www.ico.org.uk
12. Contact Details
Baby College Ltd, 6-7 Citibase, New Barclay House, 234 Botley Rd, Oxford, OX2 0HP
Email: office@babycollege.co.uk
13. Updates to This Policy
This policy may be updated from time to time to reflect changes in legislation, technology or Baby College business practices.
Please check this page periodically for updates.